Golf management was at one time handled
primarily by each individual golf course or country club, but the tide is
turning in this multi-billion dollar industry.Today there are golf management companies that specialize in running
dozens or even hundreds of privately owned courses across the country and
around the world.These large-scale
management firms offer a variety of perks to facilities that they wouldn't
otherwise have access to in exchange for considerable fees to either manage the
facilities long-term or do short-term consulting.
Managing a golf
course is time-consuming and requires extensive expertise in a wide range of
areas, including everything from retail sales in the pro shop to food and
beverage management for the watering hole.Unfortunately, in many areas there isn't always an available pool of
talent to fill these positions and the courses suffer.Companies who supervise solve this dilemma by
providing staff and services to the course for a monthly fee, or searching for
and recruiting the talent needed and providing any additional training
on-site.
These organizations can do
all this because they have the resources and capital needed on a much larger
scale than any privately owned, individual course can, in most instances.In fact, a country club or golf course owner
can have a turn-key operation that turns a considerable profit if they hire a firm
to turn their languishing business around.Many members also appreciate the use of an organizational operation because
they know what to expect from course to course if each is directed by the same
firm – consistent, reliable service without surprises adds to the appeal of a
course that is affiliated with a particular team.
For anyone who is interested
in golf course management, working for one of these companies offers great
opportunities that working for an individual course might not.There are unique learning opportunities.Most offer a variety of seminars and private
classes with well-known golf, business and public relations experts. You also have the opportunity to relocate if
you wish, since many companies run golf courses and clubs across the country
and, in some cases, around the world.There are opportunities with more than one of these organizational firms
to work in desirable locations like the Caribbean, Europe, Mexico and other resort regions.If you want to move up the ladder instead of
to another country, there are also opportunities to move beyond course
management within a larger firm.You
could become a regional manager, public relations specialist or corporate buyer
– all without having to prove yourself to a new employer.
These country club management
firms look for the best and brightest, so you do want to have the proper
background and education possible.Having a passion for the game and a thorough understanding of overseeing
others are both essential.A degree in
golf management will give you a definite edge, since most academies offer a
balanced blend of coursework in every aspect of club management. You will not
find better instructors than at the top collegiate level academies. The connections
that these institutions have made over the years will likely help you find a
job after you graduate, thus leading you to a very prosperous and rewarding
career in the field you love most.
Look for a golf school that includes coursework in
public relations, accounting, management, golf instruction, retail sales and
human resource development so that you'll be prepared to work any job within an
organization and can multi-task when needed.The more versatile you are, the better your chances of joining an outstanding
company. In times like these the more knowledge you have the more likely you
will be hired over the multitude of other candidates in this field.